6 Reasons YOUR BUSINESS should be running VIDEO ADS on SOCIAL MEDIA

1.

Why Social Media?

That’s where your customers ARE!

It’s simply where people are now - Not reading ads in the newspaper, not listening to radio ads and not wandering passed your location and noticing how great your business looks! Nope. They’re on their phones – we all are!!

At the start of 2020, global social media users have passed the 3.8 billion mark [Datareportal]. The big Social Media platforms - Instagram Facebook Twitter LinkedIn – are checked multiple times daily by millions and this is simply where your customers are now most likely to find many of the products and services they will go on to use!

2.

Why Video Ads?

That’s what your customers WANT!

Alongside this transition to online marketing on social media platforms, over recent years video content has become the default content type on these platforms. The fastest growing Social Media Platforms of the last 3 years are Instagram, Youtube and TikTok – all video platforms, the latter two exclusively so, with Instagram being increasingly tailored to host Video Content.

Ever increasing Internet speeds have allowed video content to be delivered seamlessly without the loading delays of the past – and it is VERY popular: In 2019, users spent a weekly average of six hours and 48 minutes watching online videos – a 59 percent increase from just three years prior in 2016 (Limelight, 2019). ). It’s clear that visiting Social Media platforms and being ‘online’ in general is becoming more and more of a video-centric experience. And Businesses have noticed, with 87% of Marketing Professionals now using video as a marketing tool (Wyzowl, 2019) - as Video has become the content type online consumers are expecting, it makes sense that the Ads those users see should also be Video Content.

3.

It’s also now the way your customers EXPECT to find YOU!

Social Media feeds are the new shopfronts, the new place to browse, and users are more understanding and accepting than ever before that websites use their interests to tailor ad content to those interests. For example a study by Instagram found that 60% of Instagram users say that they learn about products and services through Instagram.

So if I check out lots of Video Camera Equipment accounts online, I’m happy and EXPECT to see related Video Camera advertising pop up – simple right?

Now say I’m checking out specific types of Slow Motion Cameras, as I need to hire one for a job – I might find a company offering that service – when I check out their social media pages, I now EXPECT to see ads from other companies offering Slow Motion Cameras for hire – these might be offer a better or more convenient service for me so I check them out too – This becomes my personalised marketplace!

So if your business isn’t using this kind of targeted advertising, preferably in the most effective way with high quality video ads, you're not only not meeting customer expectations, you’re in danger of not being in the marketplace at all!

4.

Look Your Best!

Video sets the standard – and quickly sets apart a business – we’ve all scrutinised a business card and read way too much into a business on the back of it! Video content is arguably even more volatile – do it badly and you can undermine yourself – invest in high quality production with professional standard cameras and production and you can quickly and effectively elevate yourself!

We all consume so much Video Content these days, whether it be Movies or TV shows, News Broadcasts or Viral Videos, we’ve developed a keen eye for the various levels of production, even if we don’t know exactly what equipment was used – most people for example would be able to instantly tell if a video was shot on a mobile phone.

However, once the production values increase, less obvious industry techniques are what truly polishes a video and gives viewers that sense of quality. Camera setup, lens choice, lighting use, shot composition and camera motion are just the basic things we at Silent Key need to think about when shooting footage to ensure it meets requisite standards, and the same is true of post-production, when edit choices such as music choices and colour correction are equally important.

If your production levels don’t cut the mustard, it can be the difference between you and your competition! This, of course, is the number one reason for employing a professional video production company to create your Video Ad Content.

5.

Video Versatility!

A corporate video is a versatile thing. There’s a huge amount of range when it comes to Video Ads, and an equally huge range in the way that those Ads can be implemented.

Content can last for a few seconds or several minutes. A Branded Film or Documentary might be even longer! You can say as much or a little as you want, drive traffic to particular places, launch a new offer, focus on a particular product, explain something about your business or a particular process – the possibilities are endless.

What’s great about the process of planning your video content is that it forces you to clearly define your marketing goals – and that then informs the content of the videos. Most Social Media platforms give you easy to implement Calls To Action to set up when posting your Ad – this means you can be very specific when designing your customer journey.

This often means that businesses end up wanting a range of video content to fulfill different marketing purposes, and is why at Silent Key we will work with clients to design a suite of video content that can be shot efficiently, and have preferential rates for businesses that come back to us for more content!

6.

Brand Building!

Video is an amazingly effective way to build your brand. It is the most complete a form of online communication that we have, It is more eye-catching and impactful than other forms of content, and used correctly it can reach your customers on a more personal level than other marketing tools have ever previously allowed.

A great exercise for any business is to undertake is to simply think about what a simple branding video would look like for their business. What content would it need? What should feature most prominently? What needs to be the overarching message? What kind of personality should it have?

This is a great way to understand the true identity your brand, and even if you don’t need to go on and make it, it can certainly inform the way you approach other video content you produce.

At Silent Key Films we have several broad Branding Video ‘types’ that we can talk clients through as a starting point, but what’s exciting about what we do is that no two pieces of content are the same, and every client and brand brings a new opportunity to work creatively and collaboratively to produce unique, original, effective content.

SO, WHAT DOES YOUR VIDEO CONTENT LOOK LIKE?

Get in touch with a member of the team at Silent Key Films with your ideas and we can begin to shape what type of video or content package you require, and the timescale and pricing you can expect.

At SILENT KEY we offer a FREE CONSULTATION for all clients!

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We look forward to collaborating with you!